Your first TV commercial done right
Services*
We build the systems that turn high-end storytelling into a repeatable growth engine for your brand.
From Insight to Impact
FirstCut builds high-end TV commercials without the $100k gamble. We trade slow production for fast testing that finds your winners.
Most agencies treat TV like a creative lottery. We treat it like a predictable growth engine. We took the best parts of cinematic storytelling and combined them with the hard math of profitable media buying to replace the $100k gamble. Instead of a one-shot risk, we provide a clear system that identifies winning creative before you commit your media spend.
Phase 1
Intelligence & Deep Research
Before we talk about creative, we talk about the math.
The Insight Interview: We begin with a deep-dive alignment on your specific growth goals, target acquisition costs, and key metrics.
Competitor & Web Audit: We conduct a surgical analysis of your competitors’ creative and your current digital presence to find the gaps in the market.
Persona Mapping: We define your Ideal Customer Profile and build out the specific psychological personas we need to reach.
Phase 2
Brand Continuity
TV should feel like a native extension of your brand, not a disconnected experiment.
Brandbook Integration: If you have a brandbook, we live by it. If not, we extract your core brand elements - fonts, colors, and voice - to ensure total visual harmony.
Platform Strategy: We select the right distribution partners to ensure your message reaches the specific audience you target across the streaming landscape.
Phase 3
The Treatment
This is where the story meets the science.
The Hook: We engineer the opening seconds designed to stop the remote from ever being used.
The Visual Narrative: We develop a professional treatment that outlines the story, the emotional arc, and the strategy required to convert.
The CTA: We craft high-impact Calls to Action that are clear, urgent, and measurable.
Phase 4
Virtual Casting & Storyboarding
We transition from strategy to visualization, building the literal faces and frames of your campaign.
Virtual Casting: Our protocol uses demographic traits to find actors who feel like peers to your customers to build trust through resonance.
Storyboarding: Our process turns strategy into a visual roadmap to ensure every camera angle and movement is built for performance.
Phase 5
Draft Production & Feedback
This is our initial "vibe check" to ensure the creative alignment is perfect.
High-Fidelity Draft: We produce a high-fidelity version of the lead creative for your direct review and "vibe check."
Strategic Refinement: We gather your feedback to polish the aesthetic, pacing, and tone before moving to final rendering.
Phase 6
Final Asset Creation (30s & 15s)
Once the draft is approved, we build out the full asset suite.
The 30-Second Standard: We produce the full-length narrative designed to build deep brand affinity on the big screen.
The 15-Second Punch: We engineer a condensed, high-intensity version for frequency and rapid-fire retargeting.
Phase 7
The Conversion Bridge
We solve the "lean-back" problem by making the jump to mobile seamless.
Landing Page Architecture: We design the mobile-optimized landing pages to ensure the TV creative matches the destination where the purchase happens.
QR Codes: We build custom, tracked QR codes into the creative for instant, friction-free engagement from the couch.
Companion Banners: We provide a suite of digital banners that mirror the TV spot, reinforcing your message across the web and social media.
Phase 8
Final Delivery & Deployment
We use a professional AI production stack to deliver broadcast-ready, 4K assets in a fraction of the time and cost of a traditional house.
Technical Sign-Off: A complete review of the broadcast-ready assets before they hit the airwaves to ensure perfection.
The Standard Cut: Delivery of one high-fidelity commercial suite designed for your primary campaign goal (15/30 sec. versions).
The Multi-Cut: Delivery of two distinct creative treatments to test different psychological hooks against your audience (two 15/30 sec. versions).
Pricing Structure
1 TV Spot
2 TV Spots
CTV Done Right
15/30 sec both included
Claim your spot
Stop betting your entire vision on the "one-shot" creative lottery. Whether you are a Brand Founder looking for data-backed growth or an Agency Owner ready to scale your client offerings, we build the roadmap to get you there without the traditional six-figure friction.
$10,000
$10,000
Multi-Cut (2 Spots)
Save $4K
Two broadcast 4k TV commercials built on our growth framework (15/30 sec versions of each).
What’s included
Two broadcast-ready TV spots
Two 15 sec versions
Two 30 sec versions
Landing page/banners image assets
8 Stages of production
Strategic Scripting & Hooks
$3,500
$3,500
Optional
Done With You Setup
Expert technical campaign setup in your desired platform (e.g., Vibe, MNTN, DV360, or tvScientific).
What’s included
Expert technical campaign setup
Audience targeting
Attribution setup
Initial campaign launch
No campaign management
No campaign optimization
$3,000
$3,000
/month (Optional)
Done for You Campaigns
PRO
Full-service media management with a focus on growth using real-time data to maximize your ROI.
What’s included
Campaign launch
Daily optimization
Monthly reporting
Advanced attribution
Manage your media spend
You own all data
FAQ
Strategy & Performance
01
How is CTV different from traditional linear TV?
02
Can I target my specific local area?
03
What is "Performance TV"?
04
Does CTV help my other ads (Search/Social) perform better?
05
What kind of "Signal" should I look for in a first campaign?
Creative & Production
06
Do I need a Hollywood-sized budget for the commercial?
07
Why do I need a QR code on the screen?
08
How long should my first commercial be?
09
Do you use AI to make these commercials?
10
Why is your client list private?
Implementation & Logistics
11
Which platforms will my ads actually run on?
12
How long does it take to get on the air?
13
Do I need a massive media budget to work with you?
14
Do I own the commercial after it’s made?
Pricing & Transparency
15
Is CTV more expensive than Facebook or Instagram ads?
16
Are there hidden "platform fees" or markups?
17
How much does FirstCut cost?
18
What does "Fixed Price" actually mean?
19
Do you work with advertising agencies?
Your first TV commercial done right
Services*
We build the systems that turn high-end storytelling into a repeatable growth engine for your brand.
From Insight to Impact
FirstCut builds high-end TV commercials without the $100k gamble. We trade slow production for fast testing that finds your winners.
Most agencies treat TV like a creative lottery. We treat it like a predictable growth engine. We took the best parts of cinematic storytelling and combined them with the hard math of profitable media buying to replace the $100k gamble. Instead of a one-shot risk, we provide a clear system that identifies winning creative before you commit your media spend.
Phase 1
Intelligence & Deep Research
Before we talk about creative, we talk about the math.
The Insight Interview: We begin with a deep-dive alignment on your specific growth goals, target acquisition costs, and key metrics.
Competitor & Web Audit: We conduct a surgical analysis of your competitors’ creative and your current digital presence to find the gaps in the market.
Persona Mapping: We define your Ideal Customer Profile and build out the specific psychological personas we need to reach.
Phase 2
Brand Continuity
TV should feel like a native extension of your brand, not a disconnected experiment.
Brandbook Integration: If you have a brandbook, we live by it. If not, we extract your core brand elements - fonts, colors, and voice - to ensure total visual harmony.
Platform Strategy: We select the right distribution partners to ensure your message reaches the specific audience you target across the streaming landscape.
Phase 3
The Treatment
This is where the story meets the science.
The Hook: We engineer the opening seconds designed to stop the remote from ever being used.
The Visual Narrative: We develop a professional treatment that outlines the story, the emotional arc, and the strategy required to convert.
The CTA: We craft high-impact Calls to Action that are clear, urgent, and measurable.
Phase 4
Virtual Casting & Storyboarding
We transition from strategy to visualization, building the literal faces and frames of your campaign.
Virtual Casting: Our protocol uses demographic traits to find actors who feel like peers to your customers to build trust through resonance.
Storyboarding: Our process turns strategy into a visual roadmap to ensure every camera angle and movement is built for performance.
Phase 5
Draft Production & Feedback
This is our initial "vibe check" to ensure the creative alignment is perfect.
High-Fidelity Draft: We produce a high-fidelity version of the lead creative for your direct review and "vibe check."
Strategic Refinement: We gather your feedback to polish the aesthetic, pacing, and tone before moving to final rendering.
Phase 6
Final Asset Creation (30s & 15s)
Once the draft is approved, we build out the full asset suite.
The 30-Second Standard: We produce the full-length narrative designed to build deep brand affinity on the big screen.
The 15-Second Punch: We engineer a condensed, high-intensity version for frequency and rapid-fire retargeting.
Phase 7
The Conversion Bridge
We solve the "lean-back" problem by making the jump to mobile seamless.
Landing Page Architecture: We design the mobile-optimized landing pages to ensure the TV creative matches the destination where the purchase happens.
QR Codes: We build custom, tracked QR codes into the creative for instant, friction-free engagement from the couch.
Companion Banners: We provide a suite of digital banners that mirror the TV spot, reinforcing your message across the web and social media.
Phase 8
Final Delivery & Deployment
We use a professional AI production stack to deliver broadcast-ready, 4K assets in a fraction of the time and cost of a traditional house.
Technical Sign-Off: A complete review of the broadcast-ready assets before they hit the airwaves to ensure perfection.
The Standard Cut: Delivery of one high-fidelity commercial suite designed for your primary campaign goal (15/30 sec. versions).
The Multi-Cut: Delivery of two distinct creative treatments to test different psychological hooks against your audience (two 15/30 sec. versions).
1 TV Spot
2 TV Spots
15/30 sec both included
Claim your spot
Transparent pricing tailored to your needs. Let’s discuss your project and find a plan that works for you.
$10,000
$10,000
Multi-Cut (2 Spots)
Save $4K
Two broadcast 4k TV commercials built on our growth framework (15/30 sec versions of each).
What’s included
Two broadcast-ready TV spots
Two 15 sec versions
Two 30 sec versions
Landing page/banners image assets
8 Stages of production
Strategic Scripting & Hooks
$3,500
$3,500
Optional
Done With You Setup
Expert technical campaign setup in your desired platform (e.g., Vibe, MNTN, DV360, or tvScientific).
What’s included
Expert technical campaign setup
Audience targeting
Attribution setup
Initial campaign launch
No campaign management
No campaign optimization
$3,000
$3,000
/month (Optional)
Done for You Campaigns
PRO
Full-service media management with a focus on growth using real-time data to maximize your ROI.
What’s included
Campaign launch
Daily optimization
Monthly reporting
Advanced attribution
Manage your media spend
You own all data
FAQ
Strategy & Performance
How is CTV different from traditional linear TV?
Can I target my specific local area?
What is "Performance TV"?
Does CTV help my other ads (Search/Social) perform better?
What kind of "Signal" should I look for in a first campaign?
Creative & Production
Do I need a Hollywood-sized budget for the commercial?
Why do I need a QR code on the screen?
How long should my first commercial be?
Do you use AI to make these commercials?
Why is your client list private?
Implementation & Logistics
Which platforms will my ads actually run on?
How long does it take to get on the air?
Do I need a massive media budget to work with you?
Do I own the commercial after it’s made?
Pricing & Transparency
Is CTV more expensive than Facebook or Instagram ads?
Are there hidden "platform fees" or markups?
How much does FirstCut cost?
What does "Fixed Price" actually mean?
Do you work with advertising agencies?
Your first TV commercial done right
Services*
We build the systems that turn high-end storytelling into a repeatable growth engine for your brand.
From Insight to Impact
FirstCut builds high-end TV commercials without the $100k gamble. We trade slow production for fast testing that finds your winners.
Most agencies treat TV like a creative lottery. We treat it like a predictable growth engine. We took the best parts of cinematic storytelling and combined them with the hard math of profitable media buying to replace the $100k gamble. Instead of a one-shot risk, we provide a clear system that identifies winning creative before you commit your media spend.
Phase 1
Intelligence & Deep Research
Before we talk about creative, we talk about the math.
The Insight Interview: We begin with a deep-dive alignment on your specific growth goals, target acquisition costs, and key metrics.
Competitor & Web Audit: We conduct a surgical analysis of your competitors’ creative and your current digital presence to find the gaps in the market.
Persona Mapping: We define your Ideal Customer Profile and build out the specific psychological personas we need to reach.
Phase 2
Brand Continuity
TV should feel like a native extension of your brand, not a disconnected experiment.
Brandbook Integration: If you have a brandbook, we live by it. If not, we extract your core brand elements - fonts, colors, and voice - to ensure total visual harmony.
Platform Strategy: We select the right distribution partners to ensure your message reaches the specific audience you target across the streaming landscape.
Phase 3
The Treatment
This is where the story meets the science.
The Hook: We engineer the opening seconds designed to stop the remote from ever being used.
The Visual Narrative: We develop a professional treatment that outlines the story, the emotional arc, and the strategy required to convert.
The CTA: We craft high-impact Calls to Action that are clear, urgent, and measurable.
Phase 4
Virtual Casting & Storyboarding
We transition from strategy to visualization, building the literal faces and frames of your campaign.
Virtual Casting: Our protocol uses demographic traits to find actors who feel like peers to your customers to build trust through resonance.
Storyboarding: Our process turns strategy into a visual roadmap to ensure every camera angle and movement is built for performance.
Phase 5
Draft Production & Feedback
This is our initial "vibe check" to ensure the creative alignment is perfect.
High-Fidelity Draft: We produce a high-fidelity version of the lead creative for your direct review and "vibe check."
Strategic Refinement: We gather your feedback to polish the aesthetic, pacing, and tone before moving to final rendering.
Phase 6
Final Asset Creation (30s & 15s)
Once the draft is approved, we build out the full asset suite.
The 30-Second Standard: We produce the full-length narrative designed to build deep brand affinity on the big screen.
The 15-Second Punch: We engineer a condensed, high-intensity version for frequency and rapid-fire retargeting.
Phase 7
The Conversion Bridge
We solve the "lean-back" problem by making the jump to mobile seamless.
Landing Page Architecture: We design the mobile-optimized landing pages to ensure the TV creative matches the destination where the purchase happens.
QR Codes: We build custom, tracked QR codes into the creative for instant, friction-free engagement from the couch.
Companion Banners: We provide a suite of digital banners that mirror the TV spot, reinforcing your message across the web and social media.
Phase 8
Final Delivery & Deployment
We use a professional AI production stack to deliver broadcast-ready, 4K assets in a fraction of the time and cost of a traditional house.
Technical Sign-Off: A complete review of the broadcast-ready assets before they hit the airwaves to ensure perfection.
The Standard Cut: Delivery of one high-fidelity commercial suite designed for your primary campaign goal (15/30 sec. versions).
The Multi-Cut: Delivery of two distinct creative treatments to test different psychological hooks against your audience (two 15/30 sec. versions).
Pricing Structure
1 TV Spot
2 TV Spots
CTV Done Right
15/30 sec both included
Claim your spot
Stop betting your entire vision on the "one-shot" creative lottery. Whether you are a Brand Founder looking for data-backed growth or an Agency Owner ready to scale your client offerings, we build the roadmap to get you there without the traditional six-figure friction.
$10,000
$10,000
Multi-Cut (2 Spots)
Save $4K
Two broadcast 4k TV commercials built on our growth framework (15/30 sec versions of each).
What’s included
Two broadcast-ready TV spots
Two 15 sec versions
Two 30 sec versions
Landing page/banners image assets
8 Stages of production
Strategic Scripting & Hooks
$3,500
$3,500
Optional
Done With You Setup
Expert technical campaign setup in your desired platform (e.g., Vibe, MNTN, DV360, or tvScientific).
What’s included
Expert technical campaign setup
Audience targeting
Attribution setup
Initial campaign launch
No campaign management
No campaign optimization
$3,000
$3,000
/month (Optional)
Done for You Campaigns
PRO
Full-service media management with a focus on growth using real-time data to maximize your ROI.
What’s included
Campaign launch
Daily optimization
Monthly reporting
Advanced attribution
Manage your media spend
You own all data
FAQ
Strategy & Performance
01
How is CTV different from traditional linear TV?
02
Can I target my specific local area?
03
What is "Performance TV"?
04
Does CTV help my other ads (Search/Social) perform better?
05
What kind of "Signal" should I look for in a first campaign?
Creative & Production
06
Do I need a Hollywood-sized budget for the commercial?
07
Why do I need a QR code on the screen?
08
How long should my first commercial be?
09
Do you use AI to make these commercials?
10
Why is your client list private?
Implementation & Logistics
11
Which platforms will my ads actually run on?
12
How long does it take to get on the air?
13
Do I need a massive media budget to work with you?
14
Do I own the commercial after it’s made?
Pricing & Transparency
15
Is CTV more expensive than Facebook or Instagram ads?
16
Are there hidden "platform fees" or markups?
17
How much does FirstCut cost?
18
What does "Fixed Price" actually mean?
19
Do you work with advertising agencies?